FDRA

The World Athletics organization, which governs most international track and field events, will not be imposing a blanket ban on Nike Vaporfly shoes, according to a report in the Guardian. All Vaporfly shoes currently on the market will remain legal and there will be no restrictions...

Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game. The spot will focus on Saucony’s commitment to community empowerment and the brand’s...

London-headquartered Felix Capital, which has already invested in the likes of Peloton, Highsnobiety, Farfetch and Goop, has raised an additional $300 million to continue its strategy of investing in digital lifestyle brands. Founded in 2014 by Antoine Nussenbaum and Frederic Court, the company did not reveal...

Under Armour said UA Record, its mobile app for tracking fitness and weight changes, will be retired on March 31, 2020 and will no longer operate. Users who have been tracking workouts on UA Record are being encouraged to transition to MapMyFitness app. In a note...

New Mexico United announced a new partnership with Puma, becoming the first American professional soccer team to partner with Puma. Founded in 2018, the team plays in the USL Championship, the second division of American soccer. “We are thrilled to be Puma’s first professional American soccer team...

Brand Velocity Partners (BVP), a private equity firm focused on acquiring lower-middle market consumer businesses, announced it purchased Original Footwear Inc., the parent of the Altama and Original S.W.A.T. footwear brands. The two brands are known for their military and law enforcement footwear but an...

Emerald Expositions Events Inc., the parent of Surf Expo, Outdoor Retailer and other trade shows, announced that David Doft will become its chief financial officer. Doft will take over following the conclusion of the company’s reporting of financial results and filing of the company’s annual report...