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London-headquartered Felix Capital, which has already invested in the likes of Peloton, Highsnobiety, Farfetch and Goop, has raised an additional $300 million to continue its strategy of investing in digital lifestyle brands. Founded in 2014 by Antoine Nussenbaum and Frederic Court, the company did not reveal...

New Mexico United announced a new partnership with Puma, becoming the first American professional soccer team to partner with Puma. Founded in 2018, the team plays in the USL Championship, the second division of American soccer. “We are thrilled to be Puma’s first professional American soccer team...

Brand Velocity Partners (BVP), a private equity firm focused on acquiring lower-middle market consumer businesses, announced it purchased Original Footwear Inc., the parent of the Altama and Original S.W.A.T. footwear brands. The two brands are known for their military and law enforcement footwear but an...

Emerald Expositions Events Inc., the parent of Surf Expo, Outdoor Retailer and other trade shows, announced that David Doft will become its chief financial officer. Doft will take over following the conclusion of the company’s reporting of financial results and filing of the company’s annual report...

K-Swiss announced it has signed both Ajla Tomljanovic and Cameron Norrie to endorsement pacts. Tomljanovic had been with Nike while Norrie was sponsored by Ellesse. Tomljanovic, 26, is the 52nd ranked women’s singles player in the world. “She has had strong results throughout her career and we...