3 Reasons Why Omnichannel Is Still A Priority For Brands & Retailers in 2016

3 Reasons Why Omnichannel Is Still A Priority For Brands & Retailers in 2016

It’s the marketing buzzword everyone is tired of hearing: omnichannel.

But whether you like the title assigned to a business’s efforts to maximize its reach by using a multichannel approach, the concept itself has sticking power.

Here are three reasons why.

Fuels International Growth

For companies large and small, tapping into markets outside of domestic borders is a major goal. But opening a brick-and-mortar store can be expensive and altogether impractical — especially for a startup firm. Launching a website and then offering e-commerce and mobile commerce shopping remains a top method for testing the waters before jumping in completely.

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