07 Apr 3 Reasons Why Omnichannel Is Still A Priority For Brands & Retailers in 2016
It’s the marketing buzzword everyone is tired of hearing: omnichannel.
But whether you like the title assigned to a business’s efforts to maximize its reach by using a multichannel approach, the concept itself has sticking power.
Here are three reasons why.
Fuels International Growth
For companies large and small, tapping into markets outside of domestic borders is a major goal. But opening a brick-and-mortar store can be expensive and altogether impractical — especially for a startup firm. Launching a website and then offering e-commerce and mobile commerce shopping remains a top method for testing the waters before jumping in completely.