22 Feb Athletic Footwear January Results: Data & Analysis from Matt Powell, The NPD Group
Please see below. Highlights from The NPD Group’s Matt Powell follows:
| The NPD Group’s U.S. Athletic Footwear Industry Sales | |||
| Reporting Period January 2017 versus January 2016 | |||
| Dollar Sales | Jan’16 | Jan’17 | CHG |
| Total U.S. Athletic Footwear Sales | $922.9M | $935.0M | 1% |
| Men | $438.4M | $462.4M | 5% |
| Women | $302.4M | $286.6M | -5% |
| Children | $182.1M | $186.0M | 2% |
| Brand Performance | Dollar Share | Dollar % Change | |
| January 2017 Top 5 Overall Athletic Footwear Brands | |||
| Nike/Brand Jordan | 45% | 4% | |
| Adidas | 10% | 114% | |
| Skechers | 5% | 5% | |
| New Balance | 3% | -13% | |
| Converse | 3% | 0% | |
| Copyright 2017. The NPD Group, Inc. All Rights Reserved. Proprietary and Confidential. | |||
| The information in this report comes from The NPD Group’s monthly point-of-sale footwear database. It is collected from the athletic specialty, sporting goods, chain store, department store, and other channels. | |||
| Athletic footwear includes the following categories: Sport Leisure, Outdoor, Performance, and Work/Occupational/Safety. | |||
January Overview
After a disappointing December, sales of athletic footwear in the U.S. began to recover in January. Dollar sales grew by 1 percent, units by 2 percent, and average selling price remained flat.
One major bright spot was a mid-single digit increase in the athletic specialty/sporting goods channel. This channel had been hit hard by the void created by The Sports Authority closing. While there are still some bumps ahead as we anniversary the beginning of TSA liquidations, the worst of the impact is behind us.
By Wearer
Men’s athletic footwear dollar sales grew 5 percent for the month. The women’s market experienced a 5 percent decline, as the cold weather boot categories were quite challenged. Children’s athletic footwear saw a 2 percent gain.
By Category
Classics and casual athletic again led the hit parade, with sales in both up more than one-third.
Running remained soft, with sales down 3 percent. Of the major brands only Adidas posted an increase.
Cold weather boots were down more than 25 percent, as the January weather did not cooperate as it did last year.
By Brand
Nike Inc. footwear sales grew in the mid-single digits in January.
Adidas footwear sales more than doubled for the month.
Under Armour declined about 25 percent, with particular weakness in basketball footwear.
Skechers sales grew in the mid-single digits, a nice improvement from the previous trend.
Puma sales grew by 45 percent.
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For more information or to speak with Matt Powell, please contact Marissa Guyduy, 516-625-2203 or marissa.guyduy@npd.com.