Adidas Announces Multi-Year Partnership With USA Rugby

Adidas Announces Multi-Year Partnership With USA Rugby

Adidas announced a multi-year partnership with USA Rugby, the national governing body for rugby in the United States, in which the Portland, OR based company will be the official kit supplier for USA National Teams and representative teams.

Adidas replaces BLK, the Australian sports brand.

“We are extremely proud to partner with Adidas and offer our athletes the best athletic apparel possible,” said David Sternberg, CEO of USA Rugby’s commercial arm Rugby International Marketing. “Adidas is a world-renowned brand that supplies kits to some of the most successful athletes and teams in the world. Adding a partner of their stature is further proof of rugby’s growth in the United States and around the world.”

With the new multi-year deal, Adidas will be the primary creator and outfitter of all team training and competition apparel for USA Rugby. Additionally, Age-grade teams and representative sides such as the Collegiate All-Americans and Falcons, respectively, will also be outfitted with Adidas branded kits.

“Adidas has a ton of momentum and as we continue to inspire athletes as the sports brand for creators, this new partnership provides a tremendous opportunity to showcase some of our most innovative apparel and footwear,” said Jeff McGillis, Senior Director of U.S. Sports at Adidas. “Our mission is to help athletes perform better and we’re honored to play a part in one of the fastest growing sports in the U.S. as the brand continues its focus on winning in this market.”

The iconic three stripe logo known around the world debuted on the match day kit for the Women’s Eagles during their CanAm Series in Chula Vista, Calif. and will be featured on the match day kit of the Men’s Eagles Sevens at this weekend’s Hong Kong Sevens. The world-class apparel will also roll out to the Women’s Eagles Sevens for their next stop on the HSBC Sevens Series in Kitakyushu, Japan later this month. The Men’s Eagles will debut their new kit against Ireland June 10 at Red Bull Arena.

The Women’s Eagles will debut custom Adidas kit during this August’s Women’s Rugby World Cup in Ireland, designed specifically for the tournament.

World Rugby Shop is the official retail partner of USA Rugby and will continue offering fans all match day kit of the Men’s and Women’s Eagles. Official Adidas kit will be available for purchase starting May 2017.

Established in 1975, USA Rugby is the governing body for the sport of rugby in America and a Full Sport Member of the United States Olympic Committee. Currently headquartered in Lafayette, CO, USARugby is charged with developing the game on all levels and has more than 120,000 active members, with more than 40,000 playing collegiate rugby and 35,000 playing senior club rugby. USA Rugby oversees four national teams, multiple collegiate and high school All-American sides, and an emerging Olympic development pathway for elite athletes. It also hosts more than 30 national playoff and championship events each year as a service to its members. In October 2009, the International Olympic Committee announced Rugby Sevens (the seven-a-side version of the game) would appear in the 2016 Olympic Games to be held in Rio de Janeiro, in which both the men and women qualified.