27 Oct Adidas Is Once Again No. 2 in America
Adidas has hit an important milestone: The German athletic wear maker recaptured the No. 2 sports brand position in the U.S. from rival Under Armour.
Matt Powell, a sports industry analyst with research firm NPD Group, shared in a tweet earlier Tuesday that Adidas was the second-largest seller of sports footwear and apparel in America behind Nike NKE -0.23% . The move up comes two years after its smaller rival Under Armour UA -1.95% generated major headlines for pushing it to No. 3.