Adidas Is Once Again No. 2 in America

Adidas Is Once Again No. 2 in America

Adidas has hit an important milestone: The German athletic wear maker recaptured the No. 2 sports brand position in the U.S. from rival Under Armour.

Matt Powell, a sports industry analyst with research firm NPD Group, shared in a tweet earlier Tuesday that Adidas was the second-largest seller of sports footwear and apparel in America behind Nike NKE -0.23% . The move up comes two years after its smaller rival Under Armour UA -1.95% generated major headlines for pushing it to No. 3.

Click here to read the full article on Fortune.


Click here to listen to the latest episode of Shoe In Show, covering outdoor footwear with Matt Powell.

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