Adidas Opens New Store In Dubai With David Beckham

Adidas Opens New Store In Dubai With David Beckham

On Tuesday, Adidas introduced a new flagship with an old friend. Soccer star David Beckham joined Adidas brand execs in Dubai for the unveiling of the city’s first HomeCourt store, an interactive brand shopping experience.

According to the German athletic label, thousands of fans turned out to get a peek at Beckham on his “whistle-stop visit,” bringing the giant Mall of Emirates to a standstill. But only 50 Instagram-contest winners got the chance to meet the sports icon as he signed autographs and posed for pictures.

It was lucky for them he could take a break from his busy schedule, which recently included filming a commercial with Kevin Hart for H&M.

In a release, Beckham said, “I always love coming to Dubai. Spending some time here today, it was great to get a sense of the energy people have for sport. In Dubai, I’ve met people from all around the world who are united in their passion for sport.”

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