13 Aug Adidas outlines ambition to grow own retail business in stores across the UK
Starting with the launch of a new Leeds store this Friday (16 August 2013), Adidas said it will set about expanding its own-store presence as part of a strategy to grow its share of the premium brand market.
The Leeds store opening is claimed to mark the beginning of the brand’s growth plans, with the aim of developing a presence across major cities throughout the UK. Currently Adidas has six stores across London, Manchester, Birmingham and Liverpool.
The arrival of Adidas to the Leeds high street will bring 34 new jobs to the city, a trend that will be continued with the brand’s planned expansion across the UK’s major cities.
The new store is set to be the brand’s biggest store outside of the capital, with a 608sq m of sales real estate in the new Trinity Leeds Shopping Centre. According to Adidas, it will feature the best in sports performance and fashion ranges and will further benefit from having the only dedicated Adidas by Stella McCartney area outside of the capital.
In a bid to bring a unique Adidas retail experience to the new Leeds store, 46% of the Adidas originals range will be exclusive to the Leeds store. It will also benefit from exclusive colourways of the brand’s popular ZX footwear range and a specialist sports performance area catering for the city’s passion for football, rugby and also cycling ahead of the Tour de France coming to Yorkshire in 2014.