Adidas Reports Key Information on Global Sales Growth

Adidas Reports Key Information on Global Sales Growth

Adidas Group has released a new report on its sales growth for the first quarter of the year, highlighting its performance in specific regions and product categories.

Adidas reported robust global growth for the first quarter of the year, with revenue growing 22 percent on a currency-neutral basis, or 17 percent on Euro terms to 4.8 billion ($5.3 billion). This was driven by increased momentum at both Adidas (up 26 percent) and Reebok (up 6 percent), the latter of which posted its twelfth consecutive quarter of growth.

Adidas’ millennial-targeted Neo line saw the largest growth of all Adidas Group categories, up 60 percent in the first quarter of the year. This was followed by the Adidas Originals brand (up 45 percent), Adidas Football (25 percent), Running (19 percent), and Training (15 percent).

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