Aetrex Partners With Bauer To Launch Bauer 3D Fitlabs

Aetrex Partners With Bauer To Launch Bauer 3D Fitlabs

TEANECK, N.J. (March 19, 2024)— Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, and Bauer Hockey LTD, category leader and hockey equipment manufacturer, today announced their partnership and launch of Bauer FitLabs rolling out to retailers June 2024.

Bauer FitLabs, progressive in-store 3D foot scanning stations equipped with Aetrex’s Albert 2 Pro scanners, will identify an athlete’s unique foot type and provide personalized orthotic and skate recommendations for ideal fit and performance. Aimed to revolutionize the hockey skate and orthotic fitting process, the 20-second scanning experience will provide athletes with complete data about their unique feet and gait. The comprehensive data collection includes fundamental 3D measurements of each foot (i.e. length, width, girth, instep height, arch height, etc.), a detailed 3D rendering of the feet, and a pressure distribution analysis underfoot, both static pressure (standing) and dynamic pressure (moving). Athletes will gain a deeper understanding of their unique foot characteristics and will receive product solutions tailored to their individual needs for ideal fit and performance.

Both companies are relentlessly focused on innovation and performance. “The partnership is a perfect marriage. Bauer has an unwavering pursuit to invent, experiment and push limits in the hockey industry. At Aetrex, technology is at the core of everything we do. We are thrilled Bauer has decided to partner with us to upgrade their 3D fit technology solutions to better serve their customers and athletes at all levels,” said Larry Schwartz, CEO of Aetrex.

As a trusted skate provider of key NHL athletes, an inventive brand focused on driving performance with introductions like the Tuuk holder, and the first hockey company to adopt a digital solution for ice skate fittings in 2017, Bauer’s pursuit to pave the way for game-changing innovation led to its partnership with Aetrex. It’s during the scanning process within the FitLab where the Albert 2 Pro will recommend a premier Bauer skate based on the athlete’s individual 3D foot scan.

“Innovation lies at the heart of Bauer Hockey, and the FitLab is another example of our commitment to pushing the game forward. The trend towards a more personal and customized skate fitting process continues to grow in importance for players at all levels. Through our partnership with Aetrex, we can elevate the standards of skate fitting, while bringing the overall experience to a new level. Utilizing Aetrex foot scanning technology, we can view a digital 3D model of an individual’s foot, underfoot pressure and dynamic movement, and precise measurements. This data enables us to customize the process for each individual — setting the bar for premium skate fitting experiences. The FitLab and Aetrex will not only be a game changer for individuals shopping for skates; it will be a game changer across the entire industry,” said John Davidson, director of brand management at Bauer Hockey.

The program is scheduled to launch at 420 retail locations across the U.S., Canada and Europe. Additional information on the partnership and Bauer FitLabs will be released later this spring. To learn more about Aetrex’s technology, visit

About Aetrex 

Aetrex, Inc. is widely recognized as a global leader in foot scanning technology and data-driven orthotics and comfort footwear. Aetrex has developed state-of-the-art foot scanning devices, including Albert, Albert 2 Pro and Albert 3DFit (2022 and 2023 CES Innovation Award Honorees), Albert Pressure and iStep, designed to accurately measure feet and determine foot type and pressure points. Since 2002, Aetrex has placed over 12,000 scanners worldwide that have performed more than 50 million unique customer foot scans, currently averaging more than 2.5 million scans a year.

The company is renowned for its over-the-counter orthotics – the worlds #1 premium foot orthotic. With fashion, function and quality at the forefront, Aetrex also designs and manufactures stylish, performance footwear. Based in New Jersey, Aetrex is consistently named one of New Jersey’s Top 100 Privately Held Companies and was also included in NJBIZ’s Top 30 Manufacturing Companies. It has remained privately owned by the Schwartz family for three generations. For additional information, visit



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