Aetrex to Release iStep Mobile App

Aetrex to Release iStep Mobile App

Aetrex Worldwide Inc. has launched its first-ever mobile app generator for footwear retailers to support its iStep system.

“For over 11 years, Aetrex has been leading the footwear industry in technology with the world’s most advanced foot scanning system, the iStep, said Larry Schwartz, CEO of Aetrex Worldwide, Inc. “Mobile apps are one of the fastest growing digital platforms but not all businesses have the capability or resources to create their own.  We’re excited to expand our high-tech offerings and introduce the footwear industry’s first-ever customizable mobile app generator, giving Aetrex customers a powerful new tool to engage with consumers and help drive sales.”

The app is available to both new and existing iStep customers, and includes a plethora of offerings to create a one-of-a-kind mobile experience. Consumers will be able to shop the retailer’s online store directly from the app, receive coupons & promotions, and stay connected with them via social media. Included in the software is the latest GPS technology that determines the consumer’s exact location and helps them navigate directly to the nearest store location. And, thanks to Apple’s location-based innovative iBeacon technology, retailers will be able to communicate and engage with their consumers by sending them personalized alerts when they walk near the store.

Other highlights include up to four rotating home pages, customized screens and product offerings. Relating back to the iStep software, consumers can retrieve past foot scans and learn about their feet. Best of all, each app will look like it was created by the retailer, containing the messaging and branding of the specific business.

To help retailers keep up with evolving technology and the mobile app boom, Aetrex is hosting a series of live webinars that will focus on mobile technology marketing opportunities and Aetrex’s new mobile app generator.