26 Aug Altra Footwear To Launch IQ Powered by iFit Running Shoe
Altra Footwear, a line of technical running shoes, is introducing its patent-pending Altra IQ powered by iFit shoe for spring ’16. It’s designed to collect data about your stride as you run, allowing you to stay better informed about your personal biomechanics. A razor-thin multi-sensor system embedded in the shoe’s midsole tracks a range of running intelligence, such as exactly where you’re striking on your foot. Then, using Bluetooth technology, the shoes transmit your data to an iFit app or watch, which will provide individual analysis and real-time coaching on the run. Like all Altra shoes, the IQ features the brand’s signature FootShape toe box, Zero Drop sole and proprietary A-Bound cushioning.
“Many running injuries can be prevented by learning efficient, low-impact running form,” said Altra founder Golden Harper. “This shoe is designed to make runners more efficient and to extend the running career of road warriors out there pounding the pavement. Much of this impact can be avoided with elements of proper running techniques, like high cadence and a soft landing.”