Amazon Breaks $3.5 Billion In Third-Party Prime Day Sales

Amazon said third-party sellers surpassed $3.5 billion in sales on Prime Day, a nearly 60 percent year-over-year increase, growing even more than Amazon’s retail business.

Prime members saved more than $1.4 billion during Prime Day. Some of the top categories for this year’s Prime Day included Home, Electronics and Nutrition & Wellness, with best-selling products Echo Dot, Fire TV Stick 4K with Alexa Voice Remote, iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, and Lego Star Wars Stormtrooper Helmet.

“We are thrilled that Prime Day was a record-breaking event for small and medium businesses worldwide, with sales surpassing $3.5 billion—an increase of nearly 60 percent from last year,” said Jeff Wilke, CEO Worldwide Consumer. “We’re also proud that Prime members saved more than $1.4 billion, and we look forward to providing more opportunities for our selling partners to grow and customers to save throughout the holiday season. I’m incredibly thankful to our employees and partners around the world who helped make Prime Day possible, especially the dedicated front-line teams in our fulfillment centers and delivery operations.”