03 Jan Amazon Sees Record Holiday Sales
Amazon announced a “record-breaking holiday season” with athleisure cited as a “top trend” and Nike, Adidas, Carhartt and Champion landing on its top-sellers list.
“This season was our best yet, and we look forward to continuing to bring our customers what they want, in ways most convenient for them in 2019. We are thrilled that in the U.S. alone, more than one billion items shipped for free this holiday with Prime,” said Jeff Wilke, CEO Worldwide Consumer at Amazon. “Thank you to our employees all around the world who are committed to bringing our customers the widest selection of products with low prices and fast and free delivery options throughout the holidays and all year long.”
Top sellers among categories include:
Toys: The best-selling toys in the U.S. and worldwide included the L.O.L. Surprise! Glam Glitter Series Doll with 7 Surprises, Nerf N-Strike Elite Strongarm Blaster, Melissa & Doug Scratch Art Rainbow Mini Notes with Wooden Stylus, Crayola Inspiration Art Case, and LEGO Creator Mighty Dinosaurs Toy.
Electronics: The best-selling electronics this holiday season included Bose QuietComfort 35 (Series II) Wireless Headphones, the Samsung Flat 65″ 4K UHD 8 Series Smart LED TV, Apple iPad (Wi-Fi, 32GB) in Space Gray, Wemo Mini Smart Plug, Blue Yeti USB Microphone in Blackout, Wyze Cam 1080p HD Indoor Wireless Smart Home Camera, and HP Sprocket Photo Paper.
Amazon Brands: Some of the best-selling products from Amazon brands in the U.S. included Amazon Essentials Men’s Long-Sleeve Plaid Flannel Shirts, Goodthreads Men’s Short-Sleeve Crewneck Cotton T-Shirts, Daily Ritual Women’s Skinny Stretch Jeggings, the Stone & Beam Ceramic Geometric Table Lamp, Pinzon Faux Fur Throw Blankets, AmazonBasics Multipurpose Scissors, Amazon Elements Baby Wipes, Presto! Toilet Paper, and Solimo Dark Roast Coffee K-Cup Pods.
Amazon Fashion: One of the most popular brands sold on Amazon during the holiday season was Carhartt, with over one million of its items ordered. Some of the most popular brands bought with Prime Wardrobe during the holiday season were Amazon Essentials, Daily Ritual and Goodthreads, in addition to Calvin Klein, Champion, and UGG. As a top trend, athleisure was a holiday gifting favorite this season with a wide assortment available on Amazon from customer-loved brands including Champion, Alo Yoga, Nike, adidas and Monrow. Amazon Essentials and Simple Joys by Carter’s, along with adidas, Columbia, and Nike were some of the most selected fashion brands added to Amazon Wish Lists this holiday season.
Amazon’s statement also noted how customers purchased millions more Amazon Devices, including the all-new Echo Dot, this holiday season compared to last year; tens of millions of people worldwide started Prime free trials or began paid memberships; and that more than 50 percent of items sold in its platform this holiday season came from small and medium-sized businesses.