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Asics Invests In Insole Maker

Asics Invests In Insole Maker

Asics has taken an unspecified stake in healthcare startup, Japan HealthCare Co., Ltd., which makes custom insoles working from photos of feet taken by smartphone.

The acquisition was made through Asics Ventures, the brand’s investment subsidiary.

Japan HealthCare was founded in June 2017 by Daichi Okabe who is one of the few podiatrists in Japan. The company won the Grand Prize in the Asics Accelerator Program, which was held from October 2020 through February 2021.

Asics said in a statement, “One of the strategic objectives in Asics’ Mid-Term Plan 2023 is ‘Realization of a sustainable society integrating business activities.’ Asics aims to enable a healthy and fulfilled mind and body for people all over the world and provide them with a sustainable environment where they can play sports.

“The investment in Japan HealthCare is in line with such Asics’ strategy, and Asics and Japan HealthCare will further accelerate their collaboration to realize a society where anyone can walk well for life and will start working together on demonstration trials by conducting foot checkups※ targeting elementary and junior high school students. We intend to spread a culture of caring for feet during childhood through foot checkups and create products and services to support children’s foot and future health.”