02 Mar Asics Promotes Yasuhito Hirota To CEO
Asics announced it has promoted Yasuhito Hirota to CEO. Hirota has been president and COO for four years and will retain those titles in his new role.
Hirota replaces Motoi Oyamaas as CEO. Hirota will continue as chairman.
Asics said in a brief statement regarding the reason for the change, “To move ahead with mid-term Plan 2023 and increase corporate value under the new management setup.”