Authentic Appoints Former VF Leader Bruno Pedroso de Almeida as Head of Brazil

Authentic Appoints Former VF Leader Bruno Pedroso de Almeida as Head of Brazil

Pedroso de Almeida will spearhead Authentic’s growth across its portfolio of brands including Reebok, Quiksilver, Roxy, DC Shoes and more throughout the region

Authentic Brands Group (Authentic), a global brand development, entertainment and marketing platform, is pleased to announce the appointment of Bruno Pedroso de Almeida as Vice President, Head of Brazil. In his new role, Pedroso de Almeida will spearhead and drive the execution of the brand’s go-to-market strategies throughout the region, accelerating growth and expanding Authentic’s footprint in Brazil.

Pedroso de Almeida brings a wealth of experience in brand development and distribution, with an impressive track record spanning more than 20 years. Prior to joining Authentic, he held key leadership roles, most recently at VF Central and South America, where he played a pivotal role in devising and executing strategic distribution partnerships that enhanced the company’s presence across various markets and channels.

Neal Seideman, President of Latin America at Authentic, said, “We’re thrilled to welcome Bruno to Authentic’s LATAM team. Brazil represents a strategic market for us, and we see great potential to increase presence for Authentic’s portfolio throughout the region. Bruno’s expertise will be instrumental in seizing new opportunities and fostering strong partnerships to drive our brands’ success.”

Pedroso de Almeida, who is based in São Paulo, will use his extensive knowledge of the region and his leadership skills to enhance Authentic’s presence and boost business growth in the area.

“I am pleased to join Authentic and lead the charge in Brazil. By leveraging my experience throughout the region and by collaborating with the talented team, I look forward to creating growth-driving opportunities that strengthen Authentic’s position as a leader in brand development and marketing in this dynamic landscape,” said Pedroso de Almeida.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. It connects strong brands with best-in-class partners to optimize long-term value in the marketplace. As the world’s largest sports and entertainment licensing company, Authentic’s brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,300-plus freestanding stores and shop-in-shops and 400,000 points of sale.

Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.

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Haley Steinberg

Giana Elenterio


Bruno Pedroso de Almeida