Authentic Brands Group Appoints Lim Mi-Kyoung as SVP, Head of Australia and New Zealand

Authentic Brands Group Appoints Lim Mi-Kyoung as SVP, Head of Australia and New Zealand

Award-Winning Licensing Industry Executive to Lead Growth of Authentic’s Iconic and World-Renowned Brands Across Australia and New Zealand

Authentic Brands Group (Authentic), a global brand development, entertainment and marketing platform, is pleased to announce the appointment of Lim Mi-Kyoung as SVP, Head of Australia and New Zealand. In her new role, Mi-Kyoung will oversee Authentic’s regional expansion, focusing on brand development and driving long-term growth. As Authentic’s first employee based in Australia, Mi-Kyoung will build a team of industry experts dedicated to advancing the company’s portfolio of iconic and world-renowned brands in the region.

“As our business continues to grow across the region, we are bringing in top talent to usher our brands and open the door to new opportunities to launch new categories and distribution channels,” said Wesley Chu, EVP of APAC at Authentic. “Lim brings an extensive track record of driving brand value and building lasting relationships with best-in-class manufacturers and retailers. We are excited about the impact she will have on our portfolio as we unlock the value of our brands in this untapped market.”

Regarded as one of the most influential executives in the Australian Licensing landscape, Mi-Kyoung has over 25 years of experience in the branded entertainment business. She has served in leadership roles at WP Brands, Gaffney Licensing and Hallmark Australia, managing numerous blue-chip brands, including Pokémon, Discovery, Netflix, Cartoon Network, Paramount, Universal Studios, Activision, General Motors, Kawasaki, Disney, Warner Bros., Mattel and Hasbro. She was recently honored as part of WP Brands’ nomination as a Top Women-Led Brand Licensing Agency by License Global.

“Embarking on this exciting journey with Authentic, I am honored to take on the role of SVP, Head of Australia and New Zealand,” said Mi-Kyoung. “Their commitment to innovation and brand stewardship aligns with my passion for establishing partnerships that drive long-term brand value. I look forward to leveraging my experience in the regional brand landscape to oversee the expansion of Authentic’s presence and to cultivate a team of like-minded individuals dedicated to brand development excellence.”

About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. It connects strong brands with best-in-class partners to optimize long-term value in the marketplace. As the world’s largest sports and entertainment licensing company, Authentic’s brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,300-plus freestanding stores and shop-in-shops and 400,000 points of sale.

Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.

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