10 Nov Authentic Brands Group Partners with the ALDO Group for Roxy Footwear
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced an expanded partnership with the ALDO Group, a leading fashion retailer and wholesaler, for Roxy footwear. ALDO Group will take on design, production and distribution of Roxy footwear for women and girls in the U.S. and Canada.
“We are excited to expand our partnership with the ALDO Group,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle. “ALDO, a leader in the footwear space, will bring an unmatched expertise in design and quality to this legendary brand. Through the partnership, ALDO will create a Roxy footwear line that stays true to the brand ethos that consumers know and love.”
Roxy, the original action sports brand created exclusively for women, celebrates the power of women who “make waves and move mountains.” With a hyper-focus on its mission to blend style and performance, Roxy’s unique design ethos will be embraced by the ALDO Group. Built on values of love, respect and a deep understanding of stylish and accessible footwear and accessories, the ALDO Group is poised to usher Roxy into its next phase of growth within the footwear category.
“We are excited to continue building our relationship with Authentic, the leading global brand-builder and marketing powerhouse,” said Jonathan Frankel, President ALDO Product Services at the ALDO Group. “The partnership will unlock the full potential of the Roxy brand in the women’s and girls’ footwear categories. We plan on drawing from the brand’s lively and effortlessly cool DNA, combining fresh and novel concepts that will further cement Roxy’s position in the action sports industry.”
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,100-plus freestanding stores and shop-in-shops and 370,000 points of sale.
Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.
For more information, visit corporate.authentic.com.
About ALDO Group
Specializing in stylish and accessible footwear and accessories, the ALDO Group has been around for 50 years. We operate under two signature brands, Aldo and Call It Spring, and a multi-brand retail concept, GLOBO and we are also an industry-recognized wholesale distributor and third-party sourcing provider of fashion footwear, handbags and accessories. With stores in more than 100 countries, we are on a journey to create a world of love, confidence, and belonging. In addition to its head office in Montreal, the ALDO Group has international offices in Europe and in Asia. For more information, visit www.aldogroup.com
About ALDO Product Services (APS)
The ALDO Group wholesale division, ALDO Product Services (APS) was founded on the belief that in order to be successful, and to help other companies realize their full potential, it is essential to consistently seize opportunities, break boundaries, and go above and beyond what anyone else in the industry can offer. Their mission is to offer everything they have learned to other partners whose goal is to build world-class footwear and accessories businesses. From product design and development to brand, marketing and distribution, APS offers a full 360-degree service.
For more information about the ALDO Group or to connect with our wholesale sales team, please reach out to Amélie Provost, Marketing Director at ALDO Product services at firstname.lastname@example.org.