15 Jul Bates Footwear to Launch PowerSports Footwear
Bates Footwear, a division of Wolverine Worldwide, has selected Acorn Woods Communications as its agency of record to provide strategic and creative marketing consultation as the brand launches a new line of motorcycle footwear in 2015.
“This is an exciting time for all of us at Bates,” said Onder Ors, president of Bates Footwear. “We are experts in providing shoes that are built for both protection and comfort, and we know that our philosophy of quality and innovation will resonate with motorcyclists. We have assembled an experienced team who have spent extensive hours in R&D to engineer a cutting-edge line of riding footwear available specifically for motorcyclists.”
“We are very excited that Bates will be partnering with Acorn Woods Communications for the launch of a new line of motorcycle footwear. Welcoming this major corporation and its innovative new products is an important milestone for the motorcycle industry,” said Acorn Woods President Ron Benfield. “The Bates Footwear team is passionate about the products that they make and has a long heritage of supporting the soldiers that wear them, and we are excited to bring that passion to motorcyclists.”
Bates PowerSports Footwear is available in the Bates online shop and through select PowerSports dealers. Follow Bates on Facebook, Instagram and Twitter for the latest product updates.
Founded in 1855, Bates is one of the largest suppliers of footwear to the U.S. federal government and Department of Defense, providing men and women in uniform with everything from dress shoes to tactical boots.