15 Jun Behind the Hype: What the Olympics Really Mean for Athletic Footwear
Few events still bring eyeballs to television screens better than the Olympics, and no one knows this more than advertisers. The 2012 Summer Games in London were the most watched event in U.S. television history, and with the 2016 Games set for Brazil this summer, all eyes will once again return to feats of athletic excellence, and, of course, to the logos of the world’s most popular brands.
For the footwear industry, sporting events have always gone hand-in-hand with their products. Giants like Nike and Adidas design new shoes and updated technologies specifically with athletes in mind, and schedule new product releases to coincide with the games.
But when it comes down to it, do the Olympic Games really influence what consumers buy? Well, sort of. The answer is that brands do typically see sales boosts from the Games, but not immediately.