31 Mar Bobs from Skechers Unveils Pet-Themed Collection
Bobs from Skechers a limited edition collection to benefit Best Friends Animal Society, a national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters.
The collection – featuring fun prints of dogs, cats and the Best Friends logo – commemorates Skechers’ multi-year partnership with the organization. Each pair of Bobs from Skechers – including these limited edition styles – contributes to Skechers’ $3 million commitment to further Best Friends’ lifesaving initiatives. The collection will be available for purchase starting today at Skechers retail stores nationwide and online at Skechers.com.
“We hope our partnership with Best Friends will inspire our customers to consider adoption when looking for a pet, in order to reduce the number of shelter pets killed each year. We’re excited to continue to offer new ways in which we’re able to empower our customers to give back.”
“We’re thrilled to bring our charitable partnership with Best Friends Animal Society to life with the launch of the limited edition Bobs from Skechers collection,” said Robert Greenberg, chairman and CEO, Skechers. “We hope our partnership with Best Friends will inspire our customers to consider adoption when looking for a pet, in order to reduce the number of shelter pets killed each year. We’re excited to continue to offer new ways in which we’re able to empower our customers to give back.”
The Bobs from Skechers Best Friends collection debuts with five styles, all featuring the classic canvas alpargata silhouette and Skechers Memory Foam cushioned insole for added comfort. To promote the collaboration, Skechers will launch a national marketing campaign this spring, which includes a new TV commercial as well as print advertising, social media and in-store marketing.
“Every shoe purchased directly supports our mission – that one day, no dog or cat will be killed due to not having a permanent place to call home,” said Gregory Castle, co-founder and CEO, Best Friends Animal Society. “With companies like Skechers we’re able to reach an entirely new audience; we see this as a fun way to educate people about a very serious issue. We truly believe that together we will Save Them All.”
The Skechers and Best Friends partnership was announced in November 2015 and includes this limited edition collection, co-branded shoe box packaging for all Bobs from Skechers, national TV, print and digital marketing, PR, POP and other in-store collateral at domestic Skechers retail locations and participating retail partners. As part of the partnership, Bobs from Skechers will serve as the presenting sponsor for the animal welfare organization’s major national events including Strut Your Mutt and Super Adoptions, and participate in additional year-round awareness initiatives.
The limited edition collection in partnership with Best Friends is part of Bobs from Skechers’ ongoing charitable initiatives, which includes donating shoes to children in need around the globe.
To learn more about the partnerships follow Bobs from Skechers on Facebook (facebook.com/BobsfromSkechers), Twitter (twitter.com/Bobs_Skechers), Instagram (Instagram.com/Bobs_Skechers) and Pinterest (pinterest.com/BobsSkechers), or visit www.skechers.com/en-us/bobs-for-dogs.