Brooks Running Launches Resale Program

Brooks Running Launches Resale Program

Brooks Running launched ReStart, its first re-commerce program that will refurbish and resell gently used Brooks footwear in the U.S.

“Re-commerce allows us to keep gear on the run while supporting our aim to take responsibility for the impact of our business,” said Dave Kemp, director of corporate responsibility at Brooks. “The launch of ReStart is an important step in the brand’s long-term, science-backed approach to sustainability.”

Brooks noted that global resale is a $100 billion dollar business, according to data from The Brand Resale Index: Defining the Resale Experience 2023, from Trove and OSF Digital, growing at five times the rate of retail, and expected to represent 23 percent of all retail in 2030.

The ReStart program will incorporate three grade ranges – Like New, Great, and Good – in a variety of Brooks’ footwear styles, including popular models such as the Ghost and Glycerin and speed product such as the Hyperion franchise. Prices start at 35 percent off MSRP.

Brooks is a subsidiary of Berkshire Hathaway.