21 Jan Bubba Watson Chooses Oakley Performance Golf Footwear
Oakley, Inc. today announced its premium golf footwear is the performance choice of famed pro Bubba Watson. Relying on the company’s renowned golf apparel since he joined the Oakley roster of golf greats last year, the 2012 Masters Champion will now depend on the proven innovations of Oakley’s premium golf footwear as well.
“This further validates the tremendous effort we have put into reinventing possibility in the goal of creating the best golf products in the industry,” said Oakley CEO Colin Baden. “Our authenticity in the sport is proven every time players choose Oakley golf footwear and apparel because they share our passion for technology wrapped in style, and it is an honor to have a golfer of such caliber put his faith in our icon of innovation.”
Oakley’s Global Director of Footwear, Dave Ortley has worked closely with some of the top players in the game during the past 15 years, and he described the importance of Watson’s input during the development of Oakley’s new CarbonPRO™ 2 golf footwear.
“These guys view their footwear changes in much the same way they see any major equipment shift, so the off-season is always a critical window in terms of dialing in the performance, fit, comfort and design of a new product,” said Ortley. “Bubba’s feedback throughout the process was instrumental in helping our Design and Development Team build a better product, not just for Bubba’s use but really for any golfer that decides to make the same move away from another brand and toward the style and performance promise that brand Oakley is known to deliver.”
Watson spoke of his excitement for the company’s CarbonPRO 2 golf shoe, describing it as “phenomenal.” Said Watson, “When you swing the club upwards of 120-plus miles per hour, you need traction and stability. CarbonPRO 2 gives me both. It’s loaded with technology.”
Comfort is another criterion for Watson. “My footwear is a critical part of my equipment,” he noted. “I’m on my feet walking almost eight hours a day, so I need a shoe that is lightweight and durable with great cushioning for 18 holes of golf. The new CarbonPRO 2 is a lightweight tour shoe that feels good, looks good and performs to the highest levels.”