Champ Sports to Open Under Armour In-Store Shop

Champ Sports to Open Under Armour In-Store Shop

Champs Sports, which is owned by Foot Locker Inc., is collaborating with Under Armour to launch The Armoury at Champs Sports. This premium store-within-a-store will open later this month at the Champs Sports store in The Mall in Columbia, MD — the backyard of Under Armour’s Baltimore headquarters.

The Armoury at Champs Sports will serve as the premiere destination in the region for legions of Under Armour brand enthusiasts, featuring all of Under Armour’s best and most innovative footwear, apparel and accessories.

Within this unique retail space, consumers will also be provided special access to exclusive Under Armour product and athlete appearances.

“Under Armour has earned a loyal and dedicated following among our customers over the last decade, so we are very excited to collaborate through this innovative retail offering,” said Bryon Milburn, president and CEO, Champs Sports. “The Armoury at Champs Sports gives us the opportunity to showcase the breadth of Under Armour’s product line and tell its story in a single, cohesive context. We believe it will deepen customer loyalty and appreciation for both partners.”

“This is a pinnacle collaboration for Under Armour as we unveil our newest retail presence with Champs Sports,” said Matt Mirchin, president, North America, Under Armour. “The Armoury at Champs Sports will deliver a unique and fully immersive Under Armour experience for consumers and brand fans that will continue to drive our mission to make all athletes better, while providing access to the latest and most innovative UA gear.”

Grand opening events at the Champs Sports store in The Mall in Columbia are scheduled for Saturday, June 27 and Sunday, June 28. The weekend will feature professional athlete appearances, giveaways, a live radio remote and more.