Columbia Sportswear Appoints SVP Of North America DTC

Columbia Sportswear Appoints SVP Of North America DTC

Columbia Sportswear Company named David Lawner senior vice president of North America direct-to-consumer (DTC), elevating him from the interim role he had held since joining the company in October 2016.

Columbia Sportswear President Bryan Timm noted, “Over the past six months, David has demonstrated his ability to lead our growing direct-to-consumer business and positioned us for profitable growth and expansion in 2017. He has quickly become a valued member of our management team and we are pleased to have him step into this critical role.”

“I am excited about the opportunity to continue leading the talented North American DTC team here at CSC,” Lawner commented. “The company’s portfolio of powerful brands provides a great platform to drive stronger emotional connections with consumers through DTC channels.”

The company’s North American DTC business currently consists of 100 outlet stores, 25 branded stores and branded e-commerce sites for each of its four major brands, with plans to add an additional 11 new outlet stores in the U.S. during 2017.

Prior to joining Columbia Sportswear in October 2016, Lawner served as president, retail and e-commerce for Nautica from 2011 until March 2016, where he led all aspects of its U.S. direct-to-consumer business. Over the preceding 20 years, he built successful retail platforms at Ann Taylor, Tommy Hilfiger, Carter’s, Bob’s Stores, Children’s Place, and Gap.

Lawner will continue to report directly to President and COO Bryan Timm.