Columbia Sportswear’s Chinese Joint Venture Appoints GM

Columbia Sportswear’s Chinese Joint Venture Appoints GM

Joint venture partners Columbia Sportswear Company and Swire Resources Limited, a subsidiary of Swire Pacific Limited, appointed Jason Zhu as general manager of their China joint venture – Columbia Sportswear Commercial (Shanghai) Co. Ltd.

Zhu will assume responsibility for all go-to-market functions, including apparel, footwear and accessories product and marketing, as well as wholesale, direct retail, and e-commerce channel development.

He has spent the past 13 years with Nike, Inc., serving in Shanghai as Senior Strategic Account Director, Senior Marketplace Management Director, and Action Sports Category General Manager, and as Global Category Business Development Director for the Jordan® brand while based at global HQ. A native of Shanghai, Jason began his business career with Proctor & Gamble after graduating from Fudan University.

“We welcome Jason to the Columbia team and are confident that his proven leadership and experience in the China sportswear market will be invaluable as we continue to invest in the significant long-term opportunities we see for the Columbia brand,” said Columbia CEO Tim Boyle.

Zhu added, “Columbia Sportswear and Swire Resources have built a solid foundation on which to grow. I am honored and energized by the opportunity to join the company at this important time as we seek to extend its legacy of leadership in the China market.”