01 Apr Crocs Inc. Expands #FindYourFun Global Marketing Campaign
Crocs Inc has extended its #FindYourFun global marketing campaign into 2016 by partnering with NBC’s TODAY Show, Food Network, Time Out.
The centerpiece of the 2016 #FindYourFun campaign remains the iconic Crocs clog integrated and silhouetted within all creative, while also featuring new Crocs styles, notably for families and women. The campaign continues to target consumers in the U.S., China, Germany, Japan, Korea and U.K. through a variety of channels, including broadcast, digital, print/out-of-home, social, e-commerce and in-store.
New for 2016, Crocs has created brand integrations and partnerships to help consumers find their fun in different ways and places, including:
- NBC’s TODAY Show: Hosts Kathie Lee Gifford and Hoda Kotb will ask viewers to nominate a deserving mom for an unforgettable “Mom’s Day Off.” During the week of Mother’s Day, the winning mom will be surprised and rewarded with her fun day thanks to Crocs.
- Food Network: Crocs is the first company to integrate products into the popular series, Chopped Junior. The fun-filled episode is scheduled to air on Tuesday, May 17, at 8p.m. ET/PT.
- Time Out: A #FindYourFun online generator will help Time Out city guide readers connect with local, out-of-the-box activities in key markets worldwide, while suggesting the right pair of Crocs for the occasion.
- Heads Up!: The mobile phone game made popular by The Ellen DeGeneres Show will feature a branded #FindYourFun deck of cards from Crocs, the game’s first retail and footwear partner.
“We are excited to build on the global success of #FindYourFun to help more fans and consumers connect this year with our fun-loving brand and their own sense of fun,” said Terence Reilly, chief marketing officer for Crocs. “We have created even more impactful ways to tell our product stories and let consumers find their fun, whether it’s inviting them to take a fun day or act like their favorite superhero.”