Crocs Launches #FindYourFun Campaign

Crocs Launches #FindYourFun Campaign

Crocs, Inc. launched its first global integrated marketing campaign. The #FindYourFun campaign will be executed in the U.S., U.K., Germany, Japan, China and South Korea and encourages consumers to #FindYourFun through innovative imagery featuring Crocs’ iconic clog.

Crocs, Inc. launches new #FindYourFun integrated marketing campaign on March 30, 2015, celebrating the brand’s iconic clog.

The #FindYourFun campaign is the company’s largest marketing investment in the brand’s 12-year history. The campaign launches on March 30 and will run throughout 2015. The campaign will first come to life through digital, out of home and social media channels. In May, the campaign will extend to broadcast channels.

The campaign’s whimsical and inspiring imagery incorporates Crocs’ iconic clog into some of the world’s most recognizable landmarks and destinations. From Las Vegas and Times Square to Shibuya Crossing in Tokyo and Piccadilly Circus in London, from Shanghai and Seoul to Hamburg and Berlin, Crocs’ clog silhouette will appear in new and unexpected places, evoking feelings of fun and comfort along the way.

The campaign is the first created by McKinney, Crocs’ global agency-of-record since November 2014.

“At its core, the Crocs brand has always been about fun,” said Terence Reilly, vice president of global marketing for Crocs. “Consumers around the world are going to be seeing a lot of us, and this campaign is designed to engage them in ways that celebrate our iconic clog and the unique fun-loving nature of the Crocs brand, while also highlighting our broad portfolio of other colorful and comfortable styles.”

By making a familiar tagline a call to action, #FindYourFun will create momentum on social media to support all campaign components, including television, digital, out-of-home, social and experiential.

“#FindYourFun is more than an ad campaign,” said Peter Nicholson, McKinney executive creative director. “It’s a crusade to encourage people to find the fun in everything they do.”