02 Dec Cyber Monday Sales Surpass $3 Billion
Online sales on Cyber Monday reached more than $3 billion for the first time, setting a record for a single day of online sales that also topped expectations. According to the Adobe’s Digital Index, total online sales on Cyber Monday rose 16 percent from last year, to $3.07 billion.
Adobe formerly predicted Cyber Monday’s sales would rise 12 percent, to $2.98 billion.
Sales for the five-day period starting on Thanksgiving totaled $11.11 billion, 2.4 percent more than the expected $10.85 billion and 17 percent more than last year, according to Adobe.
Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said.