Deckers Brands Appoints New Teva Brand President

Deckers Brands Appoints New Teva Brand President

Deckers Brands appointed Wendy Yang as Teva Brand President, effective May 1. Yang joins Deckers from New Balance where she served as general manager, women’s training, lifestyle, walking since 2012.

From 2009 to 2012 she held the position of general manager, wellness at New Balance. Previous footwear experience includes senior leadership roles with Stride Rite Corporation, Timberland, Tommy Hilfiger Footwear, and Reebok. Yang earned a Bachelor of Arts in Managerial Studies from Rice University and a Master of Business Administration from the Kellogg School of Management at Northwestern University.

In this role, Yang will design and lead Teva’s global brand strategy and report directly to Dave Powers, president of Deckers Brands.

Powers stated, “We are very pleased to welcome Wendy to the Deckers team.  Her extensive product development and brand building experience will be instrumental in helping take the Teva brand to the next level. I look forward to working closely with Wendy as we evolve Teva’s authentic outdoor positioning and further penetrate the global footwear market.”

Deckers Brands’ portfolio of brands includes Ugg, Teva, Sanuk, Ahnu, and Hoka One One.