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Dick’s SG Hires New Chief Marketing Officer

Dick’s SG Hires New Chief Marketing Officer

Dick’s Sporting Goods’ Chief Marketing Officer Ed Plummer is retiring and will be replaced by PepsiCo’s Emily Silver, according to Advertising Age. Silver takes over later this month following a transition period.

Silver was the vice president of portfolio marketing at PepsiCo Beverages North America (PBNA) and had worked for PepsiCo since 2007.

According to the report, Silver will be responsible for Dick’s marketing and brand strategies, including leading its “Sports Change Lives” campaign.

Plummer has worked for Dick’s Sporting Goods for 13 years and has been chief marketing officer since April 2019. His other roles at Dick’s included SVP Dick’s team sports HQ and VP of CRM and customer insights.