Dick’s Sporting Goods Names New Chief Marketing Officer

Dick’s Sporting Goods Names New Chief Marketing Officer

Dick’s Sporting Goods named Scott Hudler senior vice president – chief marketing officer. In this role, Hudler will be responsible for the company’s overall marketing and consumer engagement strategy and implementation, and will report to Lauren Hobart, president, Dick’s Sporting Goods.

“Scott will play a pivotal role in driving our continued digital transformation across all consumer touch points and optimizing all of our marketing channels,” said Hobart. “His experience will make an immediate impact on our team, and we are thrilled to welcome him to the Dick’s family.”

Hudler joins Dick’s from an 11-year career with Dunkin’ Brands, where he most recently served as senior vice president, chief digital officer, responsible for the brand’s digital strategy and product roadmap, including mobile, loyalty and all consumer-facing technology. Previously, he was vice president, global consumer engagement, and was responsible for advertising, media, promotions and e-commerce functions for the 12,000 Dunkin’ restaurants globally.

“I have always admired the Dick’s Sporting Goods brand as both a marketer and as a consumer. I am incredibly excited to align my personal and professional passions and lead the digital transformation for such a strong consumer brand,” said Hudler.

Earlier in his career, Hudler worked for Mars Inc., holding a variety of marketing roles in brand, sponsorship and marketing communications. He holds a bachelor’s degree in fine arts from Valdosta State University.