26 Mar 2026 DJ Khaled Becomes the First Person in the World to Own a Personalized IMBOX Protection Machine
PRESS RELEASE
FOR IMMEDIATE RELEASE
MIAMI, FL — IMBOX Protection, the world’s only in-store footwear protection technology, today
announced a groundbreaking milestone: Grammy Award-winning musical artist and producer
DJ Khaled has received the first and only personalized IMBOX Protection machine ever made
for a private residence. The fully customized unit was unboxed at Khaled’s Miami home —
marking the first time the patented Danish technology has moved beyond the retail floor and into
a personal collection.
Until now, IMBOX Protection has been exclusively available at retail locations, including DJ
Khaled’s WE THE BEST x SNIPES South Beach store, where trained sales associates operate
the machines to apply the brand’s proprietary PFAS-free, water-based formula to footwear at
the point of purchase. The one-of-a-kind home unit built for DJ Khaled underscores the cultural
impact IMBOX Protection is making in the world of sneaker care.
DJ Khaled is widely recognized as one of the most influential sneaker collectors on the planet.
His personal collection exceeds 10,000 pairs and is valued at over $8 million, making it one of
the largest and most valuable celebrity sneaker collections in the world. A self-described
“sneakerhead from birth,” Khaled has collaborated with Jordan Brand on multiple collections,
including the iconic “We The Best” Air Jordan 5 series, and has used his massive social media
presence — with over 30 million Instagram followers — to champion sneaker culture at the
highest level.
“When you collect your kicks the way I do, protecting them isn’t optional — it’s a major key,”
said DJ Khaled. “We have an IMBOX in our WE THE BEST x SNIPES South Beach store and
I’m looking forward to having my own IMBOX machine at home, so every pair in my collection is
properly protected.”
The partnership is an extension of the relationship between IMBOX Protection and SNIPES, a
leading global sneaker and streetwear retailer. SNIPES became the first U.S. sneaker retailer to
offer IMBOX Protection in-store, expanding the service to locations nationwide following a
successful pilot program. Furthermore, DJ Khaled has served as SNIPES’ Chief Creative Officer
for over five years, so bringing the IMBOX Protection from retail stores to Khaled’s home was a
natural next step in the continued relationship. The unboxing brings the IMBOX-SNIPES
connection full circle — from the retail floor to the home of sneaker culture’s most prominent
ambassador.
“DJ Khaled represents everything IMBOX Protection stands for — the belief that your footwear
deserves professional-grade care,” said Oliver Hede, Vice President of Sales, IMBOX
Protection Inc. “Building a custom unit for his personal collection is a first for our company. If
anyone’s sneaker collection warrants its own IMBOX machine, it’s DJ Khaled’s.”
Experience IMBOX Protection for Yourself
While a personal IMBOX machine may be reserved for the world’s ultimate sneaker collector,
consumers can experience the same professional protection technology at SNIPES retail
locations across the United States. Each IMBOX treatment takes just one minute, costs $8–$10
per pair, and protects against water damage, dirt, stains, and color fade on all materials
including suede, leather, textile, nubuck, and synthetics. Shoes are ready to safely wear
immediately after treatment.
Visit your nearest SNIPES location to get your footwear IMBOX-protected today. Find a store at
snipesusa.com.
About IMBOX Protection
Launched in 2011 in Denmark, IMBOX Protection is the world’s only in-store footwear protection
technology, offering a safe and premium PFAS-free treatment to protect against water damage,
dirt, stains, and color fade. With more than 10,500 units in retail stores across 41 countries and
over 200 million treatments performed, IMBOX Protection partners with leading retailers
including SNIPES globally. The patented technology is designed, developed, and manufactured
in Denmark, with North American headquarters in Chicago. Learn more at
imboxprotection.com/us.
About SNIPES
WE ARE SNIPES!
Since the opening of the first SNIPES store in 1998, SNIPES has stood for more than just
streetwear. Deeply rooted in hip-hop, basketball, soccer, and dance, the retailer connects
streetwear culture, community, and fashion.
With over 800 stores across Europe and the US, as well as an online shop, SNIPES offers not
only sneakers and streetwear from global brands like adidas, Nike, and New Balance but also
exclusive SNIPES collections and limited drops. From unique global partnerships with DJ
Khaled and French football club PSG to local collaborations with key figures in the scene –
SNIPES is an integral part of the streetwear culture community.
SNIPES is more than just retail; it’s a movement that brings people together worldwide. The
company supports its community through various projects that nurture talent and provide young
people with a platform.
Media Assets
High-resolution images and video of the DJ Khaled IMBOX unboxing event are available and
accompany this release. For media inquiries, interview requests, or additional assets, please
contact:
Media Contacts:
Evert Rotteveel
IMBOX North American PR Manager
eromktg@gmail.com
Anna Miya
SNIPES USA PR Agency of Record
anna@annamiyamanagement.com