09 Dec Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike
Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.
“They sound like a huge swarm of bees, and they can travel up hundreds of feet in seconds,” said Buth, who has worked on a number of drone-aided spots and short films for clients TaylorMade and Ashworth golf products. “They’re going 20 miles an hour and then stopping on a dime. It’s impressive.”
The physical gymnastics are cool, no doubt, but for Buth and other ad executives who are increasingly using drones to create commercials, it’s more important that the vehicles help tell a story.