DSW Announces Exclusive Launch With TREND:BAR

DSW Announces Exclusive Launch With TREND:BAR

DSW Inc. announced an exclusive partnership with TREND:BAR.

TREND:BAR is a new company based in Los Angeles that seeks to bring fast fashion and personalization to everyone without breaking the bank. Founded by sisters Lindsey and Kayla Swartz, TREND:BAR produces luxe fabric stickers, appliques, charms, shoelaces, patches, and creative add-ons that customers can use to personalize all the footwear and accessories in their closet. Under an exclusive partnership with TREND:BAR, DSW is bringing these styles for the first time to its customers in both select stores and dsw.com

“Fashion is an expression of who you are and a reflection of your personal style, so partnering with TREND:BAR and offering our customers the opportunity to personalize their favorite footwear or accessory was a no brainer,” said Todd Dreith, GMM – Men’s, Athletic, Kid’s, Handbags & Accessories.

“TREND:BAR is for anyone who has an unlimited love for the latest trends. With us, you can customize almost anything and transform your go-to basics into fast fashion favorites. Our accessories are like trend tattoos for your wardrobe!,” said Lindsey Schwartz, TREND:BAR co-founder.

“The possibilities are truly endless. You can pick and choose your favorite parts of the latest trends and do it your way! Our Stripe Stickers can go from team spirit to this summer’s hottest stripe runway trend. And our variety of floral trends available at DSW can take you from a garden party to a music festival. There’s something for everyone!,” said Kayla Schwartz, TREND:BAR co-founder.

To celebrate the launch of this partnership, DSW hosted special events on Sunday, March 12, with TREND:BAR helping customers discover the perfect add-on for their new shoes, plus music, snacks, and more.