DSW Recognized for Omni-Channel Efforts

DSW Recognized for Omni-Channel Efforts

DSW Inc. received the “Best Omni-Channel Experience Award” at the eBay Enterprise’s Annual Imagine Commerce Conference held in Las Vegas, NV on April 21, 2015. The award recognizes retailers and brands who deliver exceptional omni-channel customer experience through innovation, creativity and growth.

Mike MacDonald, president and CEO of DSW Inc. stated, “We are pleased and humbled to earn this recognition. Our strategic investments in people, process and technology allow us to leverage DSW’s network of stores to deliver a seamless omni-channel experience. In the past three years, DSW has expanded the customer’s access to additional styles, colors and sizes held anywhere within the network.”

“The successful deployment of our ship-from-store capability transformed our stores into over 400 fulfillment centers with significant proximity to DSW’s 23 million Rewards customers. Our omni-channel capability has doubled sales demanded in one place but fulfilled elsewhere to almost $100 million, volume equivalent to opening twenty DSW stores. Our goal is to expand the customer access from 2,500 choices within a local store to 15,000+ choices throughout the DSW network,” added MacDonald.

DSW is currently testing new endless aisle technology that brings to life the full breadth of choices within the DSW network.  Customers in test stores will now find an easier and faster way to shop additional colors, styles and extended sizes via mobile devices and digital displays. Using a new in-store mobile application, customers can view redeemable Rewards certificates, wish lists and personalized offers, as well as check out quickly at any point within the store.

DSW recently upgraded its e-commerce platform to unleash powerful capabilities in search and personalization. The upgrade allows customers to find more relevant search results on DSW.com and to experience personalized content in the future. Furthermore, DSW has plans to offer the capability to Buy Online Pick-up In-Store, which will further expand DSW’s unique brand of shopping convenience to busy customers.

“DSW’s omni-channel capabilities are redefining our brand cornerstones of assortment, value and convenience. Our investments are producing a differentiated shopping experience that will keep customers returning to DSW for their fashion needs,” added MacDonald.

As of April 30, DSW operates 449 stores in 42 states and operated an ecommerce site, http://www.dsw.com, and a mobile site, http://m.dsw.com and an interactive mobile app.