22 Jul Dwight Howard and adidas launch China tour
Dwight Howard and adidas Basketball are preparing to embark on a summer world tour, starting in China next month.
The ten-day tour reportedly will include stops in Hangzhou, Chengdu, Beijing and Hong Kong, as well as Seoul, South Korea and Taipei, Taiwan.
To commemorate the tour, adidas will be launching a special colorway of Dwight’s newest signature shoe, the D Howard 4.
The kicks feature a gradient colorway that gradually goes from red to yellow, which match the Rockets (Mustard) uniforms. Black graphics adorn the adidas Sprint Web frame on the back of the kicks. Metallic gold colors the iconic adidas triple stripe, while pride blue colors the lining and shoelaces. adidas took extra care to model the shoe specifically after Howard, as the tongue is a reflective gold color resembling a CD and Howard’s love for music. The back and front part of the sole are black, while the middle is white.
Aside from the blue lining and shoelaces the colorway works great for the Rockets color scheme. Also very convenient that Howard is taking a trip to China after Rockets teammates James Harden, and Jeremy Lin have already made their trip.
Since signing Jeremy Lin the Rockets have signed advertising deals with Taiwan-based tire companies Maxxis Tires and Kenda Tires, which get exposure on Rockets’ home game TV broadcasts with signage inside the venue. Pasadena, Calif.-based financial institution East West Bank, which has operations in China, also inked a deal with the Rockets after Lin signed with the team.