08 Dec Feetures! Awarded 2015 Vendor of the Year Award
Feetures!, the performance running sock brand, was awarded the 2015 International Running Retailers Association Vendor of the Year award at The Running Event, which took place Dec. 3 to 5, 2015 in Austin, TX. The brand was recognized for their strong sales growth, their commitment to run specialty retailers, and superior customer service.
“We have worked very hard this past year to bring a greater awareness of the importance of performance running socks to our specialty retailers,” says Feetures! president, Hugh Gaither. “Since day 1 we have been committed to being a strong partner for our retail customers and it’s an honor to be recognized for this. This is a team effort and it points out that fact that our entire Feetures! family is striving to do the right things day-in and day-out.”
The family owned and operated business has solidified itself as a leading performance sock brand in the run specialty industry by offering fun, interactive sales initiatives to educate retailers and store associates about performance running socks. In October, Feetures! successfully wrapped up their month-long “Pair Up” sales contest, with over 260 participating retailers reporting an average of a 12.5% increase in sock sales through the month of September. Feetures! is working on a number of programs for 2016 as a part of their goal to become the educational leader in the performance sock category.