Fila Enters Esports With Counter Logic Gaming Partnership

Fila Enters Esports With Counter Logic Gaming Partnership

Fila has partnered with Counter Logic Gaming to become the official apparel provider for its Fortnite team.

The team will wear Fila apparel beginning with July’s Fortnite World Cup broadcasts.

The partnership marks Fila ’s first esports deal. Counter Logic Gaming will also integrate the Fila brand across its digital platforms, including the team’s Twitter feed and the Fortnite players’ individual Twitch streams.

Kristin Bernert, SVP business operations of MSG Sports, the parent of s Counter Logic Gaming. said, “Fila is an iconic apparel brand in sports and entertainment and we are thrilled that they are joining our family of world-class marketing partners with Counter Logic Gaming. We look forward to working with FILA on several initiatives with our Fortnite team, especially around the Fortnite World Cup happening in New York next month.”

“This marks Fila ’s first foray into esports, a space that continues to experience tremendous growth,” said Fila North America’s senior vice president of marketing, Kelly Funke, in a sta.tement. “The partnership with Counter Logic Gaming allows us to connect with a community of incredibly loyal fans, participate in an epic esports event like the Fortnite World Cup, and align with a diverse team of gamers who share our commitment to creativity, passion and performance.”