Fila Signs Sponsorship Agreement With WTA Rising Star Sofia Kenin

Fila Signs Sponsorship Agreement With WTA Rising Star Sofia Kenin

Fila announced that it has signed a sponsorship agreement with American tennis player Sofia Kenin. Kenin will join the company’s roster of endorsed WTA and ATP World Tour players who wear the Fila brand on-court.

“Sofia is an incredible young talent who has a bright future ahead of her in the sport,” said Gene Yoon, global chairman at Fila. “After an impressive 2018 season, she is poised to become one of the next rising stars in women’s tennis. We are thrilled to welcome her to the Fila family and support her on her tennis journey moving forward.”

Kenin, 19, is currently the No. 52 ranked WTA singles player. She was formerly a Junior US Open Finalist and the winner of the USTA Girls’ 18’s National Championships. Since turning pro in 2017, Kenin has won four ITF titles and reached an additional four finals. This season she had two wins against Top 10 opponents, and her ranking improved nearly 150 spots. In addition, this week she will make her first appearance on the US Fed Cup team as they compete against the Czech Republic for the title.

“It’s an honor to be a part of such an iconic brand that has a long, rich history of partnering with some of the best tennis players in the world,” said Kenin. “I’m excited for the opportunity to wear Fila and to have the brand’s support, both on and off the court, as I continue my career.”

Fila has a long and distinguished history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. Fila is a sponsor of the BNP Paribas Open, the Dell Technologies Tennis Hall of Fame Open, the Rogers Cup and Coupe Rogers, the Western & Southern Open, the Porsche Tennis Grand Prix, the Argentina Open, the Rio Open, the Brasil Open, the Rakuten Japan Open, and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, Fila is an official supplier to Tennis Canada, the Argentine Tennis Association (AAT), Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.