Finish Line Appoints COO

Finish Line Appoints COO

The Finish Line has appointed Melissa Greenwell as EVP and COO, effective Feb. 28. Greenwell currently serves as the company’s EVP and chief human resources officer, a position she has held since June 2013.

Greenwell formerly served the company as vice president and senior vice president of human resources.

On Jan. 7, The Finish Line announced that Sam Sato would succeed Glenn Lyon as chief executive officer, effective Feb. 28. Since October 2014 Sato has been president of The Finish Line. Lyon, who currently serves as CEO and chairman of the board, will serve as executive chairman of the board through the end of calendar year 2016. At the beginning of 2017, Lyon will transition to the role of non-executive chairman of the board.

The Finish Line haven’t had a formal COO since 2013, when Steve Schneider, formerly president and COO, transitioned to the role of EVP of strategic initiatives. Schneider eventually retired in April 2015.