Finish Line Launches New Brand Position

Finish Line Launches New Brand Position

The Finish Line, Inc. announced the introduction of a new brand position – ‘EPIC FINISH’ – designed to drive consumer awareness and preference for Finish Line as the destination for the latest and greatest sneakers.

“The EPIC FINISH position speaks directly to the attitudes and preferences of our core consumer surrounding the culture, innovation and style of sneakers,” said Michael Grimes, vice president of omnichannel marketing for Finish Line.

“EPIC FINISH will be visible and integrated across all touchpoints, giving us the opportunity to inspire and engage our customers on an ongoing basis,” said Imran Jooma, chief omnichannel officer and executive vice president at Finish Line. “This is an important moment in time for our brand. It’s not a campaign. It’s not a tagline. It’s an emotional connection point for our consumer to directly connect with the Finish Line brand. The EPIC FINISH is a movement, and it starts today.”

This reflects Finish Line’s long-term commitment to exceeding the expectations of today’s Millennial and Gen Z sneaker consumer through product, service and the overall omnichannel experience. It also signifies Finish Line’s commitment to an ongoing investment in brand awareness, store experience and the continued development of industry leading digital and customer relationship management capabilities.

The launch will feature two-time NBA All-Star Anthony Davis and iconic hip-hop artist Big Sean – both performers at the highest level who represent a style that inspires Finish Line’s core consumer.