Finish Line Launches Twitter Basketball Campaign

Finish Line Launches Twitter Basketball Campaign

The Finish Line, Inc., for the second year in a row, is holding a contest to enable consumers to demonstrate their  basketball skills via social media platforms by using #theFundamentals. The digital entries will be judged by a select group of prominent, up and coming NBA athletes.

“This contest showcases our comprehensive, digital engagement campaign and focuses directly on our target customers and what matters to them,” said Max Mandel, Digital Brand Manager for Finish Line. “Through key social media influencers and elite professional athletes, we will engage with these consumers online and watch them share their talent with Finish Line’s digital community on a high level.”

As the NBA season kicks off, basketball fans can get in the middle of the action by submitting videos of them performing basketball skills using #TheFundamentals on Instagram or sending them to @finishlineusa on SnapChat.

Each week, the contest will focus on a different fundamental:

  •     Dunking: Nov. 2-8 judged by Jerian Grant, New York Knicks
  •     Shooting: Nov. 9-15 judged by Patty Mills, San Antonio Spurs
  •     Dribbling: Nov. 16-22 judged by Delon Wright, Toronto Raptors
  •     All Around Skills: Nov. 23-29 judged by Greivis Vasquez, Milwaukee Bucks

Individuals who submit their videos will have the chance to travel to Under Armour’s headquarters in Baltimore, Md., where they will meet with a designer to create a one-of-a-kind pair of Micro G Pros.

Since mid-October, several popular Finish Line sneaker influencers have teased the campaign. These influencers, along with the athletes, will continue to connect with customers and the brand throughout the competition by sharing contest information and promoting their favorite submissions.

Once each category’s finalists are determined by the judges, fans can vote for the overall winner on Finish Line’s blog beginning November 30. The ultimate winner will be announced on December 2. Follow the action with #theFundamentals on Twitter and Instagram, adding @finishlineusa on SnapChat and following Finish Line influencers @nightwing2303, @mrfoamersimpson, @drebaldwin and @kick_genius.