05 Oct Foot Locker and Asics Announce Film Contest Finalists
Foot Locker, Inc. and Asics America Corporation revealed the top five contenders in their “Real Lives. Real Runners.” campaign, which launched in June and invited aspiring filmmakers to create short films ahead of the 2015 TCS New York City Marathon.
After reviewing many strong submissions, five spots – created by Evan Kelman, Carlos Gutierrez, Joshua Traywick and the teams of Michael Medoway and Dean Chapman, and Corrin Hodgson and Dan Ringey – were chosen based on their inspiring films, which share stories of runners from all walks of life and how running has affected their lives personally.
The public is now invited to participate in the voting process by viewing the submissions on Foot Locker’s YouTube page today through Oct. 15. At the end of the viewing period, the creators of the three spots with the most YouTube views will be flown to New York City for an exclusive screening event hosted by Foot Locker and Asics America on Oct. 26, where the winner will be selected and announced by a panel of judges that will include elite runners and celebrity guests.
The winning spot will air nationally on Sunday, Nov. 1, during the television broadcast of the 2015 TCS New York City Marathon on ESPN2 from 9:00 a.m. – 12:30 p.m. ET. The winning filmmaker will also receive a cash prize from MOFILM, plus an all-expenses paid trip to Las Vegas for the annual MOFILM Awards.
“The contestants of this year’s ‘Real Lives. Real Runners.’ campaign have truly gone above and beyond in capturing Foot Locker and Asics’ shared belief that running is a sport for all to enjoy, especially with the right gear,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “We’re excited to share these amazing stories with the public and are looking forward to hosting these talented filmmakers in New York City.”
“After our successful ‘All Runners Welcome’ campaign with Foot Locker in 2014, we couldn’t be more excited about this year’s new wave of awe-inspiring submissions for the ‘Real Lives. Real Runners.’ program,” said Shannon Scott, Asics America senior director of marketing. “The videos are incredibly exhilarating and truly speak to the diversity of what running means to people from all walks of life – we can’t wait to see what the public thinks!”
To view the “Real Lives. Real Runners” films, visit: footlocker.com/reallivesrealrunners. The top five spots are: