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Foot Locker And Designer Don C Launch Lifestyle Brand

Foot Locker And Designer Don C Launch Lifestyle Brand

Foot Locker announced the launch of All City by Just Don, a lifestyle brand created in partnership with Don Crawley, the American streetwear designer from Chicago known professionally as Don C.

The collection will be rooted in basketball and sneaker culture.

“I’m excited to partner with Foot Locker in the creation of All City. Their proactive commitment to lifting up the Black community is something I wanted to be a part of,” said Don C. “With everything I’ve ever created, my inspiration has been from the Chicago neighborhoods I grew up in. As a designer, I want to lead the conversation and push the boundaries where my story intersects with fashion, travel and the real people who inspire me every day.”

To mark the drop of the first collection, Don C and Foot Locker will host a series of creative summits in key markets across the U.S. and Canada including Chicago, New York, Toronto, and Los Angeles.

“Like Foot Locker, Don C is deeply committed to the young, diverse communities we serve,” said Bryon Milburn, senior vice president, general manager, Foot Locker. “He is at the forefront of modern culture and fashion and by lending his taste, care and craft to the All City by Just Don line at Foot Locker, we’re able to further connect to the next generation of streetwear enthusiasts.”

The All City by Just Don follows the launch of LCKR by Foot Locker, an elevated basics brand.