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Foot Locker Expands FLX Rewards Program To Canada

Foot Locker Expands FLX Rewards Program To Canada

Foot Locker, Inc. is expanding its FLX Rewards program to Canada. The free membership program was initially launched in the U.S. in March 2020.

FLX Rewards unifies the Foot Locker, Inc. family of brands in Canada, including Foot Locker, Champs Sports and Kids Foot Locker, within one program where members can access various benefits.

FLX Rewards is available in-store, online and through the Foot Locker Canada app.

The FLX Rewards program has three tiers: X1, X2 and X3, giving members added benefits as they move up the tier levels. FLX members receive XPoints when shopping with Foot Locker Canada’s family of brands online and in person.

For each $1 CAD spent, consumers earn 100 XPoints redeemable for sweepstakes, experiences, gift cards, and “Head Starts” on sneaker releases. Members have access to Head Starts, which improves their chances of getting access to sneaker releases from various brands year-round. Other benefits include free shipping, birthday offers and exclusive offers/discounts.

“With the expansion of FLX Rewards into Canada, we look forward to deepening our connection to our loyal customers,” said Heny Gabay, vice president of global membership at Foot Locker.