Foot Locker Launches New Membership Program

Foot Locker Launches New Membership Program

Foot Locker Inc. announced the North America rollout of FLX, its new membership program unifying all Foot Locker, Inc. brands under one platform.

Members of FLX are rewarded for shopping and engaging across the six Foot Locker, Inc. brands in the U.S., including Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction and Eastbay.

FLX—which already launched in select European countries and will continue to expand to additional Foot Locker, Inc. global regions—is free to join with free shipping on all orders and no minimums (some exclusions may apply). Members will earn 100 XPoints per dollar spent in-stores and online at all Foot Locker, Inc. brands and can earn points by completing online activities such as surveys, shopping preferences and connecting social media accounts.

The program has three membership tiers: X1, X2 and X3, each providing additional benefits. Existing higher tier members of Foot Locker, Inc.’s legacy programs will be recognized for their loyalty, receiving 2,000 or 3,000 XPoints respectively, dependent on tier when migrating their membership account to FLX.

A key feature of FLX is the centralized Redemption Center, where members can redeem their XPoints for unique rewards. The Redemption Center features exclusive experiences and offerings that reflect the multifaceted interests of the Foot Locker, Inc. consumer, inclusive of music, sports, art, design and more. The Redemption Center offers a user-friendly experience that will be updated regularly to reflect new rewards.

Most notable for the true sneaker enthusiast, FLX Members can also redeem XPoints for “Head Starts,” which help improve the chances of securing highly-sought-after launch products via the Foot Locker, Footaction and Champs Sports apps using the Launch Reservation Procedure. FLX Members also get a Head Start benefit on each release when they join. Customers—both members and nonmembers—can still submit for launches through all three brand apps.

“I am so proud of our associates. An incredible amount of thoughtful planning has gone into building FLX, our new global membership program that continues to put our consumers top of mind,” said Richard Johnson, chairman and chief executive officer of Foot Locker, Inc. “FLX rewards our customers for engaging and shopping across our family of brands by giving them exclusive access to great experiences, unique offerings and our most coveted products.”