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Foot Locker Makes Leadership Changes

Foot Locker Makes Leadership Changes

Foot Locker, Inc. named Frank Bracken EVP and chief commercial officer and hired Elliott Rodgers as chief operations officer as part of a corporate move to support growth and enhance operational efficiency. The sneaker chain also announced the planned transition of its chief financial officer.

The changes come as former Ulta Beauty CEO Mary Dillion recently took over as CEO of Foot Locker. 

The company’s leadership changes include:

  • Bracken‘s role as executive vice president and chief commercial officer is effective December 1, 2022. He will continue leading FL’s global retail banners, merchandising and marketing, as well as digital, loyalty and e-commerce. Bracken has held multiple leadership roles in his more than 12 years working at Foot Locker. Notably, he has helped to develop and execute FL’s strategy to drive the growth of its core banners—Foot Locker, Kids Foot Locker, Champs, WSS, and Atmos.
  • Rodgers‘ role as executive vice president and chief operations officer is effective December 1, 2022. He will oversee the supply chain, information technology and procurement. Rodgers brings over 20 years of leadership experience to FL in operations planning, supply chain, logistics, information technology, enterprise data and analytics. He comes to FL from Ulta Beauty, Inc., having worked eight years as chief supply chain officer, chief information officer and senior vice president, supply chain.
  • Andrew Page will transition out of his role as CFO following FL’s fourth quarter 2022 earnings report to pursue other opportunities. Foot Locker initiated an executive search to identify his successor.
  • Rosalind Reeves, vice president, talent, diversity and organization capability, was promoted to executive vice president and chief human resources officer, effective December 1, 2022. Reeves brings to the role more than 25 years of experience in HR and deep expertise in talent acquisition and management, DEI, employee engagement, learning and development, and benefits. Reeves succeeds Elizabeth Norberg, who will step down as chief HR officer effective December 1, 2022, and will remain with the company for a transition period.
  • Robert Higginbotham, vice president of Investor Relations, was promoted to senior vice president, Investor Relations and Financial Planning and Analysis, effective December 1, 2022. In his expanded role, Higginbotham is directly responsible for the financial planning and analysis team and investor relations. Higginbotham spent nearly 20 years on Wall Street as an equity research analyst and portfolio manager focused on the retail, footwear and apparel sectors.

“Separating our commercial activities from our supply chain and IT functions will better position Foot Locker to support growth and enhance operating efficiency as we invest in unleashing the power of our leading retail banners by simplifying our operations and expanding our omnichannel, loyalty and digital capabilities,” said Dillon. “Frank has done an outstanding job overseeing growth initiatives across Foot Locker’s banners, operating divisions and geographies, and I am pleased he will continue leading these efforts. In addition, Elliott’s track record of execution in supply chain, logistics, e-commerce fulfillment, and IT makes him an ideal addition to Foot Locker’s team. I am thrilled to partner with both Frank and Elliott and the rest of our executive team as we continue advancing Foot Locker’s strategic priorities and creating value for our shareholders, customers and other stakeholders.”

Dillon added, “On behalf of everyone at Foot Locker, I want to thank both Andrew and Elizabeth for their significant contributions to our company and wish them well in their next chapters. Andrew has played an important role in helping to advance our strategy, and we appreciate being able to continue to benefit from his expertise and leadership of our finance function until the company releases its fourth quarter 2022 earnings report to ensure a smooth and orderly succession. Elizabeth has also made valuable contributions to the growth of Foot Locker and has been instrumental in building on the company’s diverse and inclusive culture, attracting top talent and empowering our team members to perform to their fullest potential. I am pleased to be able to recognize Rosalind’s and Rob’s efforts with their promotions, and I look forward to working more closely with them as they take on expanded responsibilities in their respective new roles.”