20 Aug Foot Locker Opens Flagship In Singapore
Foot Locker Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels combines product, in-store presentations and customer experiences featuring a multi-branded basketball collection and a half-court in B2.
The mix features footwear and apparel from brand partners including Nike, Jordan, Adidas, Puma, Converse, New Balance, and Yeti and streetwear brands Chinatown Market, Rip N Dip, and Daily Paper.
The store features commissioned murals on Level 1 and on the B2 basketball half-court by local artists inspired by Singapore and its relationship to sneaker and basketball culture. It also sets the tone for how Foot Locker will tailor the store to the local community.
Commenting on the new store, Tomas Petersson, GM and VP, Foot Locker Asia said, “We are proud to host the single largest physical Foot Locker experience yet to date in Asia, on Orchard Road in Singapore. This is where we embarked on our Asia journey and Singapore has really embraced our brand out of the gate. Our purpose is to inspire and empower youth culture and our belief is that when we speak to the consumer through the lens of curated brand & product stories via our omnichannel focus, then we connect deeply with the Sneaker and Sport community. The Orchard Road store is a pinnacle expression of our Brand together with our partners and we are especially proud as a team to deliver this in these challenging times, as this will give the Singaporean consumer a truly unique experience.”